Mission
To help American veterans discover a more rewarding life in the Philippines by making relocation, housing, and everyday living easier through trusted local support.
Escape Hatch · working brand book
Brand Center
Official brand identity, assets, and marketing guidelines. This page is public. There is no member login on this site, and leaving it out of the main menu is not access control.
Wordmark
1. Brand overview
How Escape Hatch describes the company, who it is for, and the line to lead with.
Vision
To become the trusted gateway for American veterans seeking a better retirement and lifestyle in the Philippines.
Promise
A new life in paradise, with a veteran-led team helping you every step of the way.
Personality
Direct, warm, and veteran-to-veteran. Confident without boasting. Relaxed but serious about the facts. No slang, no hype, no agency voice.
Key message
Same Budget. A Whole New Life.
This is the working key message, already used as the services-page headline. It is not a locked tagline and it is not a promise of a specific dollar savings.
Positioning
Escape Hatch helps American veterans discover and enjoy life in the Philippines through comfortable housing, practical relocation assistance, and trusted local support.
Audiences
Explorers
Veterans who want to see the country before deciding. Lead with EXPLORE and a three-month stay.
Settlers
Veterans ready for a longer home. Lead with SETTLE and the 12-month working commitment.
SETTLE Plus
Older veterans who are still independent and want household and scheduled wellness help in Davao. Not a nursing home.
Families
Spouses and adult children who need the limits in writing: private housing, scheduled help, no 24-hour care.
Escape Hatch is a private company. It is not affiliated with, endorsed by, or speaking for the U.S. government, the Department of Veterans Affairs, or any branch of the U.S. military. Do not use seals, “official veteran program,” or a guaranteed savings figure.
2. Logos
The supplied logo files include a stacked mark and curved and straight alternatives. Black and white versions are derived from those files, with the dark outlines removed to retain readable one-color lettering. Use the stacked mark as the primary logo. Curved and straight versions are alternates. Black and white versions keep the lettering readable in one color.
Supplied logos and monochrome variations
PNG · 756 KB · 1448 x 1086 · Download
PNG · 39 KB · 1448 x 1086 · Download
PNG · 41 KB · 1448 x 1086 · Download
PNG · 580 KB · 1916 x 821 · Download
PNG · 36 KB · 1916 x 821 · Download
PNG · 37 KB · 1916 x 821 · Download
PNG · 539 KB · 1916 x 821 · Download
PNG · 30 KB · 1916 x 821 · Download
PNG · 32 KB · 1916 x 821 · Download
Earlier website assets
PNG · 1.1 MB · 2172 x 724. Single line, not arched, not two lines.
PNG · 18 KB · 278 x 52
PNG · 33 KB · 222 x 88
Light and dark preview
The same existing gradient file, unchanged, on Ivory and Deep Navy. This is a contrast check of that file, not an approved colorway.
Ivory #FBFBF3Deep Navy #000E163. Mascot
The character is the veteran mascot on the approved sheet: cap, olive shirt, khaki shorts, sneakers, angular face, and the same playful proportions in every pose. No separate character name is approved. Do not rename him in headlines or captions.
Poses
Emerging primary pose
Tropical mascot emerging from the hatch. PNG · 1.5 MB · 1254 x 1254
Greeting
Cheerful shaka greeting. PNG · 1.5 MB · 1536 x 1024
Mascot with wordmark
Mascot and wordmark together. PNG · 2.0 MB · 1254 x 1254
Keep the same character
- Face: same angular head, same eye shape and placement, same nose, same smile. Do not round the jaw or enlarge the eyes.
- Facial hair: only what the sheet shows. Do not add a beard or mustache.
- Hat: the same cap, worn the same way. No rank, unit patch, or branch insignia.
- Clothes: olive shirt, khaki shorts, sneakers. Do not swap in dress uniform, scrubs, or civilian suits.
- Proportions: large head, short sturdy body, the sheet’s line weight.
- Rendering: flat illustrated color, bold outline, limited palette from the sheet. No 3D, no photo composite, no thin fashion-sketch line.
Use
Explaining a step, welcoming a visitor, or pointing at a package name. Give him room. He supports the message. He does not replace the wordmark.
Avoid
Weapons, salutes used as a joke, medical scenes, tiny sizes where the face collapses, recoloring him into the gradient, and any caption that gives him a name we have not approved.
4. Color
Four approved colors. Names are descriptive. Ratios use the WCAG relative-luminance formula on these hex values. Aliases such as Sand, Sun, Signal, and Abyss are proposals only — do not treat them as official names.
Ivory / Cloud White
#FBFBF3 · RGB 251, 251, 243
Paper, page backgrounds, and text on Deep Navy.
Sunset Orange
#FEB84F · RGB 254, 184, 79
Highlights, rules, and large labels with Deep Navy text. Not a text color on Ivory.
Ocean Cyan
#00F1FE · RGB 0, 241, 254
Thin accents and short labels with Deep Navy text. Too bright for paragraphs.
Deep Navy
#000E16 · RGB 0, 14, 22
Primary text and dark fields.
Readable pairs
Deep Navy on Ivory · 18.80:1 · body and large text pass
Deep Navy on Sunset Orange · 11.34:1 · body and large text pass
Deep Navy on Ocean Cyan · 13.97:1 · body and large text pass
Ivory on Deep Navy · 18.80:1 · body and large text pass
Ivory on Sunset Orange · 1.66:1 · fails. Do not set light type on orange.
Ivory on Ocean Cyan · 1.35:1 · fails. Do not set light type on cyan.
Sample buttons
Current website colors
These tokens are what the public CSS uses today. They are not a second approved palette. Do not rename them into the four approved colors.
| Token | Hex | Live role | |
|---|---|---|---|
| --navy | #0B2034 | Headings | |
| --ink | #13293f | Body text | |
| --orange | #F45B24 | Primary buttons | |
| --orange-dark | #D94A17 | Button hover | |
| --gold | #FFBE39 | SETTLE accent | |
| --teal | #00B6CE | Care and links | |
| --cream | #FFF7EA | Warm panels | |
| --muted | #5A6B7E | Secondary text |
5. Typography
These are the current website fonts, not an approved corporate family. Headlines on the live site use Manrope. Eyebrows and some titles use Archivo. Body copy uses Segoe UI, then Roboto, Helvetica, and Arial. assets/fonts/heading.otf is registered as EscapeHeading and is not the face used for current headings. Do not add a third webfont until a license and a family are approved.
Eyebrow · Archivo 800 · 12px · +0.12em · uppercase
Headline in Archivo
Subhead in Manrope
Body at 16px with 1.55 line height. Keep the measure near 68 characters on desktop. On a phone, leave body at 16px, drop the headline to about 32px, and do not shrink the header logo below 140px wide. Navigation is sentence case, bold, and inherits the body font. Buttons are sentence case, never all caps.
- Desktop headline: about 40–48px, weight 800, tight tracking.
- Desktop subhead: Manrope 700, about 28px, tracking near 0.
- Mobile headline: about 32px. Mobile subhead: about 22px.
- Nav: 15–16px, weight 700, no uppercase, current item only changes color.
6. Messaging
Six pillars
1. Same budget, different life
Talk about comfort and flexibility. Never promise a fixed savings amount.
2. Try it before you move
EXPLORE is the three-month way to see the place. Decision comes after experience.
3. A real home, not a hotel
SETTLE is a longer commitment with housing, arrival, and local orientation.
4. Independent, with help nearby
SETTLE Plus is assisted independent living in Davao for veterans who are still mobile.
5. Veteran to veteran
Founded and led by a U.S. veteran. Not a government program and not a VA endorsement.
6. The details, in writing
Say what is included, what is extra, and what is still being finalized.
Three-tier hierarchy
- Key message. Same Budget. A Whole New Life. Use when the whole offer needs one line.
- Package line. The question and headline for EXPLORE, SETTLE, or SETTLE Plus. One package per layout.
- Proof. A concrete fact: three months, a 12-month working term, Davao, scheduled help, or “not 24-hour care.”
Eleven tagline candidates
Life's Too Short! is the hero line. The rest are candidates.
| # | Line | Status | |
|---|---|---|---|
| 1 | Life's Too Short! Hero campaign only. Do not lock it under the logo. |
APPROVED | |
| 2 | Same Budget. A Whole New Life. Working key message. Already on the services hero. |
PROPOSED | |
| 3 | Service takes you places. Now so can you. Currently printed with the live logos. Not confirmed as the tagline. |
PROPOSED | |
| 4 | A better life in the Philippines starts here. Homepage headline. Candidate only. |
PROPOSED | |
| 5 | Veterans travel further. Small line in the live footer. Candidate only. |
PROPOSED | |
| 6 | Experience paradise before you decide. EXPLORE subhead on the services page. |
PROPOSED | |
| 7 | Your new life starts here. SETTLE subhead on the services page. |
PROPOSED | |
| 8 | Relax. We've got the details. SETTLE Plus subhead. Do not stretch it into a medical promise. |
PROPOSED | |
| 9 | We take care of the complicated parts so you can focus on the good parts. Explanatory line. Long for a tagline, useful in email. |
PROPOSED | |
| 10 | Veterans helping veterans. Relationship line. Not a claim of official status. |
PROPOSED | |
| 11 | Ready to explore life in the Philippines? Question CTA. Not a guarantee. |
PROPOSED |
No U.S. government, VA, or military affiliation or endorsement. No fixed savings guarantees. Illustrative monthly budgets on the EXPLORE page are lifestyle sketches, not Escape Hatch fees.
7. Packages
Same names, headlines, and cards as the services page. In sentences and ads, write SETTLE Plus. The services page may show SETTLE + where the headline is short.
Wondering what life in paradise could be like?
EXPLORE
Experience Paradise Before You Decide.
Not quite ready to leave everything behind? Spend time discovering what life in the Philippines has to offer. We'll arrange furnished accommodation ahead of time at the Philippines destination you choose, subject to availability, and coordinate the planning from Davao while you experience life there firsthand.
- Three-month minimum. Membership is $50 a month, from planning through departure.
- Recommended housing budget: $449 a month. Confirmed before you commit.
- Furnished accommodation arranged ahead at the chosen Philippines destination, subject to availability.
- Planning and accommodation coordination based in Davao, not an on-the-ground team at every destination.
- Paid legal and document work executed locally in Davao.
CTA. Discover EXPLORE
Ready to make paradise your new home?
SETTLE
Your New Life Starts Here.
You've made the decision to build a better life in Davao City. SETTLE is extended relocation and local support there only. From finding the right long-term home to preparing your move and helping you navigate everyday life, we'll help you settle in with confidence.
- Long-term housing in Davao City only.
- Minimum 12-month commitment for both membership and housing.
- Membership is $50 a month. Recommended housing starts from $350 a month.
- Relocation, move-in, and local orientation in Davao City.
- Ongoing housing and local support in Davao City.
- Access to trusted local providers. Not a promise of priority access.
CTA. Make the Move
Want to enjoy paradise with fewer worries?
SETTLE Plus
Relax. We've Got You.
Assisted independent living in paradise. For older veterans who value independence but appreciate having someone dependable looking after the details. SETTLE Plus combines comfortable private housing in Davao City with ongoing household assistance, scheduled wellness support, and practical help managing daily life.
- Private furnished housing in Davao City only. Minimum 12 months. Utilities included.
- $50 a month membership, plus a $2,500 recommended monthly budget for the home and included household and wellness support.
- Weekly housekeeping visits, with delivery of essentials. Delivery is included. The goods are a living expense.
- Scheduled nurse wellness visits for vitals and condition checks.
- Medication preparation, intake tracking, and individualized medical assistance.
- Routine medical and lab checkups, usually every three months.
- Records and family updates through the online platform.
- Not a nursing home, and not inpatient, emergency, or round-the-clock care.
CTA. Discover SETTLE Plus
SETTLE Plus is assisted independent living, not a nursing home and not around-the-clock medical care. Confirm what is included before anyone commits.
8. Downloads
A download appears only when the file is on disk. Search covers name, use, and path.
| Preview | Asset | Type and size | Intended use | |
|---|---|---|---|---|
|
Gradient wordmark assets/brand-center/Escape Hatch Gradient Wordmark - white-bg.png |
PNG · 1.1 MB · 2172 x 724 | Existing single-line alternate. Do not treat as the two-line master. | Download |
|
Website header logo assets/logo.png |
PNG · 18 KB · 278 x 52 | Navigation logo. | Download |
|
Website footer logo assets/logo-footer.png |
PNG · 33 KB · 222 x 88 | Live footer asset. Different crop from the header. | Download |
|
Character sheet assets/brand-center/mascot/Adventure Mascot Character Sheet.png |
PNG · 1.9 MB · 1448 x 1086 | Approved mascot reference. Do not crop into new masters. | Download |
|
Greeting / shaka assets/brand-center/mascot/Cheerful Shaka Hatch Mascot.png |
PNG · 1.5 MB · 1536 x 1024 | Greeting pose. | Download |
| None | Heading font file assets/fonts/heading.otf |
OTF · 79 KB | On disk. Not the face used by current headings. License not recorded here. | Download |
 |
Services hero photo assets/images/services-hero.webp |
WEBP · 174 KB · 1600 x 686 | Hero direction. Not proof of a vacant home. | Download |
|
EXPLORE photo assets/packages/services-explore-card.webp |
WEBP · 139 KB · 800 x 1200 | Package photography. | Download |
|
SETTLE photo assets/packages/services-settle-card.webp |
WEBP · 173 KB · 920 x 1380 | Package photography. | Download |
|
SETTLE Plus photo assets/packages/services-settle-plus-card.webp |
WEBP · 182 KB · 920 x 1227 | Housing photo. Not a clinic. | Download |
| None | Compact logo | No file | Not supplied. | No file |
|
Tropical hatch mascot assets/brand-center/mascot/Tropical Hatch Mascot - Trans.png |
PNG · 1.5 MB · 1254 x 1254 | Transparent mascot emerging from the hatch. Primary pose and transparent cutout. | Download |
|
Mascot emblem assets/brand-center/mascot/Tropical Escape Hatch Emblem.png |
PNG · 2.0 MB · 1254 x 1254 | Mascot and wordmark together. | Download |
| None | Isolated pose set | No file | Pointing, assisting, celebrating, travel, and relaxation are not separate files. | No file |
|
Stacked · Full color logo assets/brand-center/logos/escape-hatch-official-trans.png |
PNG · 756 KB · 1448 x 1086 | Supplied transparent full-color logo. | Download |
|
Stacked · Black logo assets/brand-center/logos/escape-hatch-official-black.png |
PNG · 39 KB · 1448 x 1086 | Derived transparent monochrome variation; one-color use. | Download |
|
Stacked · White logo assets/brand-center/logos/escape-hatch-official-white.png |
PNG · 41 KB · 1448 x 1086 | Derived transparent monochrome variation; one-color use. | Download |
|
Curved · Full color logo assets/brand-center/logos/escape-hatch-curved-trans.png |
PNG · 580 KB · 1916 x 821 | Supplied transparent full-color logo. | Download |
|
Curved · Black logo assets/brand-center/logos/escape-hatch-curved-black.png |
PNG · 36 KB · 1916 x 821 | Derived transparent monochrome variation; one-color use. | Download |
|
Curved · White logo assets/brand-center/logos/escape-hatch-curved-white.png |
PNG · 37 KB · 1916 x 821 | Derived transparent monochrome variation; one-color use. | Download |
|
Straight · Full color logo assets/brand-center/logos/escape-hatch-straight-trans.png |
PNG · 539 KB · 1916 x 821 | Supplied transparent full-color logo. | Download |
|
Straight · Black logo assets/brand-center/logos/escape-hatch-straight-black.png |
PNG · 30 KB · 1916 x 821 | Derived transparent monochrome variation; one-color use. | Download |
|
Straight · White logo assets/brand-center/logos/escape-hatch-straight-white.png |
PNG · 32 KB · 1916 x 821 | Derived transparent monochrome variation; one-color use. | Download |
No assets match that search.
